Central England Co-operative has joined together with its communities in the East of England to mark a special Fairtrade Fortnight with two weeks of activities.
The celebrations coincided with the 25th anniversary of Fairtrade products hitting the shelves in the UK, with the Co-op having been there every step of the way.
Therefore, Central England Co-op was determined to spread the Fairtrade message to its members and customers, as well as educating people about the people who grow food, people who live in some of the poorest countries in the world and who are often exploited and badly paid.
The Society did this through a mixture of fun events with a Fairtrade theme in their communities, such as a Fairtrade wine tasting event in Wells-next-the-Sea as well as educational workshops and assemblies with schools and community groups.
The Society’s Membership and Community Relations Officer Kym Hunt, as well as colleagues and MCC Members, delivered the Fairtrade message to hundreds of children through workshops, assemblies and special in-store ethical challenges.
Among those schools and groups visited over the past two weeks were Westwood Primary School, Woods Loke Primary School and Grove Primary School in Lowestoft and Monkfield Primary School in Cambourne and The Otium Centre in Oulton.
During the visit to Woods Loke Primary School the school’s fundraising team, which is looking to make improvements to its large pond and wildlife area, were presented with a special Fairtrade hamper from Central England Co-op in Pinewood Avenue, Lowestoft, to help their fundraising efforts.
Kym Hunt, Member and Community Relations Officer at Central England Co-op, said: “2020 has been one of our best ever Fairtrade Fortnights and I’m confident we have really got people talking about Fairtrade and understanding its importance during its 25thanniversary year.
“We have had some really memorable events that have given our Members and communities a great time, while also ensuring the key messages around Fairtrade are always at the forefront of people’s minds.”