Our Clarendon Park Road Store is in the heart of student housing as it is close to Leicester University. Last Friday afternoon (we waited until they were out of bed) we pitched up outside the store to talk to passing students about the benefits of our membership and our exclusive member offers. The Southern MCC also funded a small bag of store cupboard essentials such as rice, pasta, tomato sauce, porridge, baked beans etc. to give away on signing up to our APP. Needless to say, this was a hit with the students and we signed up 42 new young members during the afternoon. We also took the opportunity to talk to students about our Co-op values why we are difference to other retailers.